# Building a Fake Economy Run by AI Agents to Negotiate Trade Promotions: Lessons from a CPG Simulation

Source: https://dinand.com/publications/trade-promotion-agents/
Author: Dinand Tinholt
Published: 2026-02-28

> Manufacturer and retailer agents negotiate promotions inside a simulated market with competing incentives.

Article overview

This article follows a trade-promotion experiment built around a 52-week market simulation. Two agents negotiate discounts and display fees, observe outcomes, and adjust their behavior. It explores how seasonal demand, inventory and reward design affect their choices. The work ran on two NVIDIA DGX Spark machines and presents simulation findings rather than results from a production deployment.

[Read the full article on LinkedIn ](https://www.linkedin.com/pulse/building-fake-economy-run-ai-agents-negotiate-trade-lessons-tinholt-drldc?trk=public_post)

This page is a short editorial overview. The original publication contains the complete article and any later updates.

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