The question
What happens to an industry when one company adopts AI agents before its competitors do?
AGENESIS: first-mover AI adoption
Measured 100 simulation runs
100 runs across 4 industry verticals, 5 enterprises of 150 agents each per run: a first-mover premium of 210%, with the market tipping in 77% of markets.
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What was measured
AGENESIS is an agent-based simulation of enterprise AI adoption: 100 runs across 4 industry verticals, with 5 enterprises per run and 150 agents in each.
What it found
The first-mover premium was 210%, and the market tipped in 77% of markets. The lab's later campaign on sprawl cost extends the same simulator with an agent lifecycle.
What it does not claim
- AGENESIS has no agent lifecycle: agents are created once and never retired, and its AI cost does not depend on how many agents a firm runs. The sprawl-cost campaign was built to fill that gap.
Read the pieces
- What Happens When One Company Adopts AI Before Its Competitors?Paper, Medium, 2026-04-04